Tag Archives: Paul Pallath

The Time to Change is Now

clock_calendar_moneyThe world is speeding ahead at a significant pace towards a major revolution—the data-driven economy.  Several data-driven start-ups in the last decade have become large corporations (Google, Facebook, Twitter), with billions of people reached and influenced by their innovations. Here is a list of the hottest start-ups that are looking to mature to the big league.

As the momentum is picking up, major organizations from different industry verticals are in a quest to exploit the opportunities that have arisen from the humongous amount of data that their business generates, directly and indirectly. Philip Evans, Senior Partner, Boston Consulting Group, discussed in his TED talk what businesses would look like in the future, and the impact that Big Data will have on business strategies.

Whether businesses want to use data to make the world a better place, to understand the wishes of customers before they’re expressed, to be more proactive than reactive in decision making based on predictive technologies, or something else, there are several challenges that we must all face.

These challenges include the following.

  1. Data volumes are ever-increasing. Most of the data is unstructured (either textual, videos, graphs and so on) rather than transactional and structured.
  2. The decision cycles are becoming shorter. We expect millisecond response times from the systems we interact with. And with mission-critical applications, the response time could be even shorter.
  3. Thousands of predictive models are required to get coverage of all the predictive scenarios that an application can create.
  4. Traditional methods of modelling are very time-consuming. The quest to find a perfect model drains valuable time and money before it can be put to business use.
  5. The knowledge workers who understand data science, and who could mine useful actionable nuggets from the data, are rare. The demand for such skilled workers is ever-increasing and their lack of availability is causing a massive skills gap.

With Challenges Comes Opportunities

However, with challenges come opportunities.

Consider the Industrial Revolution. As we know, at that point in history the move was to automate processes that were repetitive or required more manual effort, and find ways to free valuable resources—the brain and imagination—that we use to focus on even larger problems. The result is the modern world we now live in.

Now the data revolution is demanding a new change. That is, the way in which we work with data. We must find ways and means to automate most of the repetitive workflows and modelling processes that are applicable industry-wide. This way, we can free the very valuable time of the data scientist to focus on tough problems that cannot be solved without human intervention.

With several thousand models that enable a data-driven company to run, it’s also important to have capabilities that enable the company to monitor the performance of these models in real time. This means decommissioning the models that exhibit significant deviation in performance, as compared to when they were deployed on production systems.

This paves the way for the need of a Massive Predictive Factory, a single source of truth and heart-beat monitor for the entire organization.

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What you should consider when embarking on an Advanced Analytics journey?

By Paul Pallath, PHD,  Chief Data Scientist & Director Advanced Analytics, SAP

In my previous Predictive blog, I introduced four main considerations that organizations need to keep in mind when they’re beginning that journey. Today, I’ll cover them in more detail.

1. How Do We Measure Business Value and Return on Investment?

An advanced analytics solution must make a measureable impact. If not, the solution doesn’t get noticed, never mind appreciated. This holds even more true, if the return on investment (ROI) can’t be realized as a significant opportunity to drive business growth or new market opportunities.

Take the example of a marketing campaign. The ROI is in having the intelligence to target the customers who are likely (if persuaded) to buy your product rather than finding customers who would have bought the product without any marketing required.

An advanced analytics solution will be short-lived if it creates a “wow” effect, but nothing else.  The solution must generate recurrent value, revenue, and business opportunities.

2. How Do We Use Advanced Analytics Effectively?

For your business, good questions to ask at the start of the journey are:

  • Is the enterprise truly digital?
  • Is there a single source of truth of all the data that is generated/captured by various functions of the enterprise?

These questions are important considerations. Why? Because businesses often approach advanced analytics in an ineffective manner.

Remember, advanced analytics drive value to every business function, be it marketing, finance, human resources, and so on. However, enterprise functions want often to embed advanced analytics into their business workflow and embark on advanced analytics initiatives in silos. Though there is value in doing so, the results can be underwhelming.

This is because they’re using adoptions of various technologies, methodologies, practices to address the use cases that might exists— but without an enterprise-wide vision for advanced analytics. Therefore, walls rather than bridges are built between the various functions.

The problem becomes self-perpetuating. With increasing adoption of advanced analytics solutions in various business units, the business as a whole finds it difficult to consolidate all the activities into a central initiative and have proper discipline and governance.

The solution is to create the vision and execute it across all functions— even if the pilot starts from one or two activities. The functions must agree that advanced analytics is an enterprise-wide mission. Leadership must demonstrate belief in an analytics-driven business that it is going to provide competitive advantage. In this way, advanced analytics becomes a true company asset.

3. Is Advanced Analytics Just Another Technology Project?

Advanced Analytics is not just another technology project. If considered to be a technology project, the business understands only the technical feasibility and not its business impact.

As mentioned, an advanced analytics initiative is the means by which a business gains a competitive advantage. It follows that outcomes provide the data to help make well-informed decisions.

A lesser or confined approach is a step in the wrong direction. There is no ROI associated with technology-only thinking, because no tangible results are expected as an outcome. An initiative to embrace advanced analytics must be inseparable from your business strategy.

4. Is Big Data Equal to High Quality Insight?

Big Data is not equal to high quality insight.  A traditional business approach is to think, “We’ve captured huge amounts of data, but how do we  make sense of it?” This is a wrong start.

The right approach is to start with a business question in mind. That way, you can ask if the data that you have is sufficient enough to provide the answer.

These are several pieces of the puzzle that need to be put together for one to find meaningful, actionable insights from the data. This is, after all,  the quest that we embarked on.

As we now know, advanced analytics is about business change, insight and value.

“The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data”-Sunset salvo. The American Statistician 40 (1).

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Are you Planning to Embark on an Advanced Analytics Journey?

Businessman Analyzing Graph

Welcome to the new world!  The manner in which data is generated and captured today has come of age. Traditionally the way of generating data for the most part from B2C/B2B2C business processes, was by having interactions captured as part of transactional systems in a highly structured format. But with changing technological landscape, much has changed in how data is generated and captured.

What data supports this view?

According to the ESG Digital Archive Market Forecast, the growth in data volumes that is driven by unstructured data amounts to more than 88% as compared to structured data. What’s more, Computer World states that unstructured information may account for more than 70% to 80% of all data in organizations.

The change has come because we in the 21st Century have redefined the way business is conducted. Significant advancement in internet technology has forced the need for digital online presence for most businesses to stay relevant. Likewise, every interaction that a customer has in the digital online ecosystem leaves behind a digital foot print containing huge amount of information.

Social media presences, for individuals and businesses, have increased the speed at which information travels. This has made it possible to share opinions as blogs or multimedia content. The result is the constant generation of large amounts of unstructured data.

All that Unstructured Data Is Good News for Data Scientists

However, this is good news for data scientists.

The previous figures imply that we have now Yottabytes [1024] of data at our disposal for deriving business value—and that amount of data is about to increase.

The Internet of Things with its emphasis on completely connected systems has resulted in the availability of high speed streaming data. This makes it possible for new innovations that use data to build technologies to enable machines talk to one another (and perhaps eventually become intelligent enough to remove humans from the loop)! Taking the trend into consideration, Brontobytes [1027] of data to work with will soon be a reality for data scientists.

So, what is the best way for a business to capture and benefit from this information? Of course, capturing the massive swathes of data available is an important part of the Big Data story. But it’s not the most important part.

The most vital activity is to generate insights that add value to your business. This takes vision, it takes change, it takes…advanced analytics.

For organizations embarking on a journey into advanced analytics, it’s vital to keep in mind these important considerations:

  • How Do We Measure Business Value and Return on Investment?
  • How Do We Use Advanced Analytics Effectively?
  • Is Advanced Analytics Just Another Technology Project?
  • Is Big Data Equal to High Quality Insight?

In future blogs, I’ll discuss each one of these considerations in more detail.

Let me know what you think. Did I leave one off the list?

Amick Brown would sincerely like to Thank Dr, Pallath for his contribution today .